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Heineken Starplayer taps into dual-screen trend
BackgroundAs official sponsors of the UEFA league, Heineken knows the tournament is enjoyed by a billion people globally, mostly from their living room.With a multi-million pound extension to its...
View ArticleChallenge professional footballers in I AM PLAYR‘s latest addition
I AM PLAYR, the socially interactive and personalised football game, has added several more challenges that pit the users next to real life professional football players.Fans of the game, created by We...
View ArticleSecond-screen start-up Squawka plots global expansion following BBH investment
BBH has become a shareholder of Squawka, giving the start-up access to BBH offices worldwide, marketing and branding expertise from the staff at BBH’s investment arm Zag and also to identify where BBH...
View ArticleCoca-Cola TV to harness multi-screen during Brazil’s 2014 World Cup
Coca-Cola TV has already made a splash in Latin America in the online TV market. Having launched three years ago in Mexico, Coca-Cola TV now is in its 3.0 stage in Latin America’s second biggest...
View ArticleNike launches app to recreate live football experience online
Nike has created a football tournament called "battle of the pitches" in the lead up to Brazil hosting 2013 Confederations cup and 2014 World Cup, which centres on an application created in partnership...
View ArticleIBM Brazil's big football data experiment
IBM Brazil has created a big data platform that creates real-time insights for thousands of Twitter comments.The project entitled “Ei” in Portuguese, which translates to “Hey” in English, automatically...
View ArticleMulti-screen app breathes new life into Tunisian football
BackgroundHow much does playing a home game, with the support of the fans, impact the performance of professional athletes? In any case, playing to an empty stadium will always be less motivating, an...
View ArticleSky creates multiscreen app to drive revenue for bars and pubs showing football
Pubs, bars and cubs pay a premium to show Barclay’s Premier League football matches in the UK and rights holder Sky is creating services to help support the TV coverage to drive incremental revenue for...
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Proof that pre-order apps can double sales and half queue size
BackgroundMobile is fast becoming the channel of choice for most consumers. But there are a number of mobile payments solutions, such as Square and PayPal to name just two, jostling for space here,...
View ArticleBauer strikes a partnership to bring data content to football fans
With a 22m cross-platform reach, major UK-based publisher Bauer has a significant pool of people to provide content to. But with so many streams and sources of content now, finding the right format for...
View ArticleFootball-focused social network aims to ride World Cup wave
It might feel, as the Brazil World Cup rages, that the world is already some sort of social network structured entirely around football. But that doesn’t necessarily mean there might not be room for a...
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